Effective Employee Communication (in perspective of Employee to Essay

Effective Employee Communication (in perspective of Employee to Employee) - Essay Example In organisations, communication plays a key role in the efficiency, effectiveness and ultimately the overall performance of the organisation. Communication in an organisation mainly takes two forms based on the direction of flow of information in the organisation. They include vertical and horizontal communication. Vertical communication takes two forms, which is defined by the downward flow of information from the management to the subordinates, mainly in the form of directives and instructions, and upward communication which exemplifies the flow of information in the form of feedback and requests from the subordinates to their supervisors and managers. Horizontal communication on the other hand is the conveyance of information between employees at the same level in the organisation e.g. departmental heads and same level managers or even the lowest level of employees. The main focus of this paper however, will be on the ‘employee to employee’ communication within the organisation and its effectiveness. Generally, employee communication inter se can either be formal or informal. Formal communication involves transmission of information in an official capacity, mainly written or documented within the employees of the organisation while informal or grapevine communication involves the exchange of information between the employees on an unofficial capacity and they do not need to follow proper channels in relaying information on the grapevine. Communication between employees is also a key pillar in the success of an organisation even though most organisations pay little attention to it. Research conducted over the years in many organisations has shown that peer communication and relations between employees can be of great source of employee motivation, can alleviate job-related stress and hence worth reducing the levels of job satisfacti on and employee turnover. It is hence key for the management of the

Sears Goes Swingy for Tweens and Teens Term Paper

Sears Goes Swingy for Tweens and Teens - Term Paper Example A balanced market price was formed as a result of the implementation of the various strategies into use. Sears has invented diverse strategies to control shopping tendencies. It included rewards and grants into its system. It created a self image through various strategies, like the use of social net, leading to dynamic relationships within the society through partnership with other companies. Sears is an example of the firm that incorporates successful marketing activities into its operation. The company is working towards becoming an investment boulevard because of the high level of retail target it makes compared to other retail stores. Introduction Consumer behavior is an issue of concern amongst consumers and relevant authorities. Sears is the company that is constantly changing its advertising techniques to gratify the requirements of clients. The company targeted markets are teens, and the promotion systems the company uses are online and social network scenes. These technique s create awareness of the needed products that the firm offers to its targeted clients. This unit examines the images, commodities, and the marketing strategies used by Sears in the achievement of its objectives. 1 The image of the company immensely determines how a business is perceived amongst various concerned stakeholders. Stakeholders of a company comprise of individuals contributing the start-up capital, the purchasers of end products, and individuals affected by the company’s actions. Company’s image is what attracts clients to choose a business over other existing businesses providing the same products or services. â€Å"Do not Just Go Back. Arrive,† Arrive Lounge is an attractive site commonly associated with the teens. Sears had noticed a decrease in the purchasing trends of the products it produces, therefore, having invented the strategy â€Å"Don’t just Go Back. Arrive, â€Å"to help in augmenting the sales of its products by enticing the c lients to purchase from their departmental stores (Nickels, 1980). The partnership between Sears and social networking cites was aimed at improving the company’s image and increasing product sales of the company. Social network scenes serve as effective channels for reaching targeted markets in scenarios where the targeted market is composed of teens and tweens. The scenes also serve as interactive forums where a significant number of teenagers spend their time searching for new information or interacting with friends online. The choice by Sears to reach its targeted market via the social network scenes is of immense benefit to the company because it easily identifies with the client’s needs. The identification with the clients creates for the company an upstanding image leading to the development of brand loyalty by consumers (Hadden & Luce, 1923). 2 Sears offers diverse fashionable clothes to clients and to the wider targeted market. Consumer behavior in the purchase of the clothes is different amongst clients because of demographic features present in the society. Families prefer shopping for Sears’ clothes to other clothes produced by other companies. This because it offers descent clothes like maternity clothes that are relatively affordable and are designed according to an individual’s taste. Secondly, the company presents a range of clothes to Christmas shoppers. Families round the globe highly uphold festivities period, and Sears provides clothing solutions during these periods. The designs for